In the 1940, Richard and Maurice McDonald opened this resturant in California then in 1948, the principle of modern-fast food resturant were futhered that the White Castle hamburger chain were already put into practice for more than 2 decades early. On May 4, 1961 McDonald's first filled for a U.S trademark on the name McDonald's with a description "Drive-In Resturant Services" that continues to be renewed through the end of December 2009. On September 13, 1961, the company filled a logo trademark on an overlapping double arched "M" symbol. The "M" symbol logo was temporarily disfavored by September 6, 1962 when a trademark was filled for a single arh, shaped over many of the early McDonald's resturants in the early years. Today, Mc.Donald's sells toys, milkshakes,coffee,and others and also the new mascot is the clown, Ronald McDonald.